VRNation Launches Pro Academy, the Vacation Rental Industry’s First Comprehensive Education Platform at 2026 Annual Conference

Free for all VRNation members, the Pro Academy delivers industry-built education across 10 core pillars, available in multiple formats and updated annually.

Bend, OR – April 22, 2026 – VRNation, the not-for-profit organization dedicated to elevating the vacation rental industry, announces the official launch of the VRNation Pro Academy. The Pro Academy is the official education platform of VRNation and represents a groundbreaking milestone for the short-term rental industry, offering comprehensive, peer-developed education at no additional cost to VRNation members.

The platform launches its first four Pillars of Excellence at VRNation’s 2026 Annual Conference in Denver, CO on April 28, with the full suite of 10 pillars set to follow. Content is crafted by a diverse coalition of industry professionals, thought leaders, professional property managers, self-managing hosts, and technology and service vendors, all guided by VRNation’s Education Advisory Board. The result is real-world, immediately applicable education with no fluff and no filler.

Unlike standalone courses or single-educator programs currently available in the short-term rental space, the Pro Academy is the first platform to bring together the collective expertise of an entire industry: operators, hosts, vendors, and thought leaders, all under one roof. It does not replace existing education. It builds on it, going far deeper and covering a far greater range of topics than has ever been attempted in this space, all delivered free to members through a single VRNation membership.

“The Pro Academy is the playbook being written in real time by the people actually shaping this industry. Whether you manage 5 homes or 500, this is your resource for building a more resilient, profitable, and professional operation, and it is included with your VRNation membership.”
— Tera Lorimer, President, VRNation and Owner, Luxury Getaways

Built on 10 Pillars of Hosting Excellence

The Pro Academy is structured around the core disciplines that define high-performing vacation rental businesses. The first four pillars launching at the 2026 Annual Conference in Denver, CO on April 28 are:

• Insurance: Property manager and homeowner insurance, damage waivers, and guest travel protection
• Safety: Home safety, guest safety, and emergency protocols
• Customer Service & Sales: Guest experience, communication, owner acquisition, and revenue-driving touchpoints
• Marketing: Branding, digital assets, strategic plans, distribution, and channel management

The remaining six pillars, covering Business Acumen, Revenue Management & Performance Optimization, Operations, Sustainability, Advocacy, and Community & Networking, will be released on a rolling basis throughout the year.

Multi-Format, Industry-Encompassing Education

Pro Academy content is delivered across multiple formats, including video, reading materials, presentations, and syllabi, designed to accommodate diverse learning styles and accommodate both new entrants and seasoned veterans of the industry. The curriculum is updated annually to reflect new technology, evolving regulations, and emerging best practices, making it a living, continuously evolving resource.

Included with VRNation Membership

Full access to the Pro Academy, including all courses, training modules, and resources, is included at no additional cost with a VRNation membership. A single membership unlocks access to VRNation’s Learning Management System (LMS) for the entire operation. VRNation memberships are available starting at $99 per year based on property count and portfolio size.

“The vacation rental industry is evolving quickly. Standards are rising, guest expectations are shifting, and technology is rewriting the rules. The Pro Academy strives to help operators stay ahead, not catch up.”— Ali Cammelletti, Spark Your Mindset and VRNation Education Advisory Board

The Pro Academy is accessible to current VRNation members by logging in HERE. Non-members are invited to join VRNation to unlock full access.