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About VRNation

VRNation is building a stronger, more connected vacation rental industry by creating opportunities for professionals to learn from one another, build meaningful relationships, and grow together.

By joining VRNation, you become part of a forward-thinking community committed to elevating the standards and success of the vacation rental industry.

Join VRNation

From professional property management companies to independent hosts and industry partners, we bring together the people doing the work every day. Together, we're creating opportunities to learn, share ideas, build stronger businesses, and advocate for a thriving and sustainable vacation rental industry.

PROFESSIONAL COMMUNITY

Connect with vacation rental professionals who understand the opportunities and challenges of the industry.

PRACTICAL EDUCATION

Access education, resources, and insights designed around the realities of operating a vacation rental business.

NATIONAL NETWORK

Build relationships with property managers, hosts, suppliers, and industry professionals across the country.

INDUSTRY ADVOCACY

Support a stronger collective voice working toward fair, balanced short-term rental policies.

What Sets VRNation Apart

Built for people
Actually Doing the Work.

VRNation is more than an industry association. We're building a community where vacation rental professionals can connect, learn, collaborate, and have a stronger voice in the future of our industry.

Collaborative Community

We are building a vibrant, supportive network that connects property managers and individual hosts.

Inclusive Membership

Supports both large property management companies and individual RBO hosts.

Industry Expertise

Our organization is entirely run by vacation rental managers, ensuring that our initiatives are grounded in real-world experience and industry knowledge.

Extensive Member Benefits

Extensive member benefits include professional development and educational resources, certification programs, networking opportunities, industry advocacy support, supplier programs, cross-promotion of STRs, and community support initiatives.

Ethical and Transparent Practices

We prioritize ethical and transparent practices, ensuring that our members receive clear, honest communication and can trust us to operate with integrity at every level of our association.

Our Values

The Standards that Guide
Our Community.

Professional Excellence

We are unwavering in our commitment to professional excellence. We set high standards for ourselves, continuously striving to deliver services and experiences that meet or exceed industry benchmarks.

Integrity and Ethics

Integrity is the cornerstone of our professional standards. We conduct ourselves with the highest ethical principles, ensuring transparency, honesty, and accountability in all our interactions.

Professional Collaboration

We foster a collaborative environment both internally and externally. Recognizing the value of partnerships and teamwork, we actively seek collaboration with industry professionals, stakeholders, and our community to achieve shared goals.

Accountability and Responsibility

We hold ourselves accountable for our actions and decisions. Recognizing the impact our platform has on travelers and property managers, we take responsibility for delivering on our commitments and ensuring the best outcomes for all parties involved.

Adherence to Regulations

We strictly adhere to all relevant regulations and legal requirements. Our operations are conducted with a commitment to compliance, ensuring that we operate ethically and within the framework of applicable laws and standards.

Professional Development Support

We invest in the professional development of our team members. By providing opportunities for skill enhancement and growth, we cultivate a workforce that embodies the highest professional standards in the travel industry.

Continuous Learning

We embrace a culture of continuous learning and development. Our dedication to staying informed about industry trends and evolving best practices allows us to provide our community with cutting-edge solutions and insights.

Customer Service Excellence

Providing exceptional customer service is a non-negotiable aspect of our professional standards. We are dedicated to promptly addressing customer needs, resolving issues effectively, and ensuring a positive experience for all users of our platform.

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Meet Our Executive Director

Heidie Henriksen

Heidie brings over two decades of expertise in the STR industry to her role as Executive Director of VRNation. Her journey began as an STR Host in the early 2000s, progressing through sales and marketing leadership in luxury property management, and later developing a SAAS technology and marketing program for vacation rental hosts.

In 2020, Heidie co-founded ASTRHO (Association for Short-Term Rental HomeOwners), providing crucial resources and support to individual STR hosts. At VRNation, she drives innovation and growth, fostering collaboration among industry stakeholders and advocating for best practices.

Throughout her career, Heidie has remained dedicated to advancing the interests of STR hosts and property managers, setting benchmarks for excellence and promoting sustainable practices within the vacation rental industry.

Ready to Join us?

Be a Part of the Future of Vacation Rentals

Join a nationwide community of professionals working together to learn, connect, advocate, and build a stronger vacation rental industry.

Join VRNation Today
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