About VRNation

VRNation is built on the legacy of the North West Vacation Rental Professionals (NWVRP). Having transformed from a regional to a nationwide association, VRNation now extends its reach beyond the Pacific Northwest to better serve a broader audience across North America. This transformation aims to create a nationwide association that includes not only professional property management companies but also individual hosts and short-term rental homeowners, recognizing that hosts are integral members of the vacation rental family who also deserve education and support to thrive alongside professional property managers. The rebrand reflects a commitment to professional excellence and a desire to elevate standards within the vacation rental industry as a whole, fostering a community-centric approach that emphasizes transparency, trust, and ethical practices.

By joining VRNation, you can become part of a forward-thinking community, committed to elevating the standards and success of the vacation rental industry.

WHAT SETS VRNATION APART

Collaborative Community

We are building a vibrant, supportive network that connects property managers and individual hosts.

Inclusive Membership

Supports both large property management companies and individual RBO hosts.

Extensive Member Benefits

Extensive member benefits include professional development and educational resources, certification programs, networking opportunities, industry advocacy support, supplier programs, cross-promotion of STRs, and community support initiatives.

Industry Expertise

Our organization is entirely run by vacation rental managers, ensuring that our initiatives are grounded in real-world experience and industry knowledge.

Ethical and Transparent Practices

We prioritize ethical and transparent practices, ensuring that our members receive clear, honest communication and can trust us to operate with integrity at every level of our association.

OUR VALUES

Professional Excellence

We are unwavering in our commitment to professional excellence. We set high standards for ourselves, continuously striving to deliver services and experiences that meet or exceed industry benchmarks.

Integrity and Ethics

Integrity is the cornerstone of our professional standards. We conduct ourselves with the highest ethical principles, ensuring transparency, honesty, and accountability in all our interactions.

Continuous Learning

We embrace a culture of continuous learning and development. Our dedication to staying informed about industry trends and evolving best practices allows us to provide our community with cutting-edge solutions and insights.

Professional Collaboration

We foster a collaborative environment both internally and externally. Recognizing the value of partnerships and teamwork, we actively seek collaboration with industry professionals, stakeholders, and our community to achieve shared goals.

Accountability and Responsibility

We hold ourselves accountable for our actions and decisions. Recognizing the impact our platform has on travelers and property managers, we take responsibility for delivering on our commitments and ensuring the best outcomes for all parties involved.

Adherence to Regulations

We strictly adhere to all relevant regulations and legal requirements. Our operations are conducted with a commitment to compliance, ensuring that we operate ethically and within the framework of applicable laws and standards.

Professional Development Support

We invest in the professional development of our team members. By providing opportunities for skill enhancement and growth, we cultivate a workforce that embodies the highest professional standards in the travel industry.

Customer Service Excellence

Providing exceptional customer service is a non-negotiable aspect of our professional standards. We are dedicated to promptly addressing customer needs, resolving issues effectively, and ensuring a positive experience for all users of our platform.

VRNation: Why We’re Different

Leadership Rooted in Experience: VRNation is guided by a Board of Directors comprised entirely of vacation rental management company owners, ensuring that our initiatives and strategies are driven by real-world expertise and a deep understanding of the challenges and opportunities facing our industry.

Uniting Professionals and RBOs: VRNation uniquely serves both professional property managers and self-managing (RBO) hosts under one umbrella, understanding that everyone benefits from a strong, unified voice and access to resources.

Elevating the Entire Industry: VRNation is committed to elevating industry standards through the promotion of professional excellence, integrity, ethics, and the support of professional development in all aspects of our membership.

Comprehensive Education for All: VRNation provides comprehensive education and resources designed for all member types, and all different business sizes, to help stay on top of the latest best practices.

Forward-Thinking Collaboration: VRNation actively fosters collaboration with other industry professionals, to help grow our companies through community partnerships.

Advocacy for Fair Regulations: VRNation advocates for fair and balanced short-term rental regulations, ensuring the rights and sustainability of all hosts and property managers.

Non-Profit with a Community Focus: VRNation operates as a non-profit, meaning that resources are reinvested into the community, with all revenue generated dedicated to improving member benefits, expanding educational opportunities, and advancing advocacy efforts.

Robust Member Benefits: VRNation provides robust member benefits to help grow members' businesses, offering exclusive access to vendor discounts, networking opportunities, directory, and online education courses.

Ethical Focus: At its core, VRNation's core values consist of Integrity and Ethics, Adherence to Regulations, and Quality Assurance.

Review Our Bylaws

Meet our Executive Director

Heidie Henriksen

Heidie brings over two decades of expertise in the STR industry to her role as Executive Director of VRNation. Her journey began as an STR Host in the early 2000s, progressing through sales and marketing leadership in luxury property management, and later developing a SAAS technology and marketing program for vacation rental hosts.

In 2020, Heidie co-founded ASTRHO (Association for Short-Term Rental HomeOwners), providing crucial resources and support to individual STR hosts. At VRNation, she drives innovation and growth, fostering collaboration among industry stakeholders and advocating for best practices.

Throughout her career, Heidie has remained dedicated to advancing the interests of STR hosts and property managers, setting benchmarks for excellence and promoting sustainable practices within the vacation rental industry.

Ready to join a group of Vacation Rental professionals?

Join the Community Today