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Smarter Email, Fuller Rooms: What a Year of Segmented Sending Did for VRNation

October 30, 2026

Back to Blog Smarter Email, Fuller Rooms: What a Year of Segmented Sending Did for VRNation Sponsored content from Crystal Springs Marketing In one year of working with Crystal Springs Marketing, VRNation’s email click rate rose 98 percent, its click-to-open rate more than doubled, and its unsubscribe rate fell 73 percent. The association sent more…

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