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Back to Blog Smarter Email, Fuller Rooms: What a Year of Segmented Sending Did for VRNation Sponsored content from Crystal Springs Marketing In one year of working with Crystal Springs Marketing, VRNation’s email click rate rose 98 percent, its click-to-open rate more than doubled, and its unsubscribe rate fell 73 percent. The association sent more…
Back to Blog PRESS RELEASE VRNation Appoints Durk Johnson as Chairperson of the Board Bend, OR – September 18, 2026 – VRNation, the national association dedicated to advancing the vacation rental industry through education, connection, advocacy, and professional growth, has appointed Durk Johnson as Chairperson of its Board of Directors, effective September 18, 2026. Johnson,…
Back to Blog PRESS RELEASE VRNation Appoints Tera Lorimer of Luxury Getaways as Board President The nationwide vacation rental association enters its next chapter with an operator, builder, and standards-setter at the helm. Bend, OR – June 25, 2026 – VRNation, a community of vacation rental professionals dedicated to elevating industry standards, education, and collaboration,…
Back to Blog PRESS RELEASE VRNation Launches Pro Academy, the Vacation Rental Industry’s First Comprehensive Education Platform at 2026 Annual Conference Free for all VRNation members, the Pro Academy delivers industry-built education across 10 core pillars, available in multiple formats and updated annually. Bend, OR – April 22, 2026 – VRNation, the not-for-profit organization dedicated to elevating…
Back to Blog PRESS RELEASE VRNation and ASTRHO (The Association For Short-Term Rental HomeOwners) Announce Merger to Strengthen Support For Vacation Rental Industry Tigard, OR – December 9, 2024 – VRNation, the leading organization supporting vacation rental managers, and ASTRHO (Association for Short Term Rental Homeowners) today announced their merger, creating a unified force to…
Back to Blog PRESS RELEASE VRNATION APPOINTS INDUSTRY VETERAN EXECUTIVE DIRECTOR, SIGNALING NEW ERA OF GROWTH AND INNOVATION Tigard, OR, August 27, 2024 – VRNation is thrilled to announce the appointment of Heidie Henriksen as its new Executive Director, marking a significant milestone in the organization’s commitment to revolutionizing the short-term rental industry. With over two…