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THE HIGH ROAD TO HOSPITALITY: Turning ‘Wild West’ into World-Class

2026 VRNation Vacation Rental Conference

APRIL 28-30, 2026

DENVER, CO

SHERATON DENVER DOWNTOWN

 

 

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WHY YOU CAN'T MISS VRNATION 2026

Mark your calendars. This is where the short-term rental world comes together, not just to learn, but to celebrate, connect, and recharge with people who actually get what it’s like to be in your shoes.

 

At VRNation, we don’t do stiff or stuffy. From our NWVRP roots, the heart of this conference has always been friends, family, and fun. Attendees say year after year: this is the most enjoyable, high-energy event in the industry. And in 2026, we’re raising the bar.

WHAT TO EXPECT

BREAKTHROUGH SESSIONS

Interactive workshops and sessions where industry experts will share bold strategies and practical tips that you can implement right away.

INNOVATION LABS

Hands-on demonstrations of the latest tools, technology, and marketing techniques that are shaping the future of vacation rentals.

NETWORKING DONE DIFFERENTLY

Meet like-minded professionals in fun, relaxed settings that go beyond the standard business card exchange.

THE BOLD & THE BEST

Inspiring keynotes from hospitality trailblazers who’ve dared to do things differently—and seen extraordinary success.

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WHAT'S NEW IN 2026

TECH TALK LIVES

Bite-sized, high-impact 10-minute demos of the industry’s top STR tools.  Pre-register to join, and attend at least 3 sessions to unlock either a $150 refund on your registration, or a free 1-year VRNation membership ($499 value).

INDUSTRY FACE-OFF CHALLENGE

Competitors in key categories (PMS, Revenue Management, Guest Experience, Marketing & Distribution, and Automation Tools) go head-to-head on the main stage. The audience votes live to crown the winner.

BIGGER REACH, BIGGER BUZZ

Our database has grown, and we’re promoting VRNation 2026 at every industry event, on every podcast, and across every marketing channel. Expect fresh faces and high energy in Denver.

OPTIMIZED MIDWEEK DATES

April 28–30 falls midweek, so managers and vendors don’t lose weekends with their families. Strategically timed after spring break and well before the summer season kicks off.

CENTRAL LOCATION

Denver is easy to reach from anywhere in the country, with the Sheraton Downtown providing the perfect hub for networking, learning, and fun.

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CONFERENCE HIGHLIGHTS

2.5 DAYS OF ENERGY

Strategy-packed sessions and workshops delivering insights you can put into action immediately.

NETWORKING THAT FEELS LIKE FAMILTY

No forced conversations, just authentic connections with managers, hosts, and vendors who understand your world.

THE LEGENDARY HOUSEKEEPING OLYMPICS

Equal parts fierce, funny, and unforgettable. A VRNation tradition like no other.

EXHIBIT HALL THAT FEELS LIKE A PLAYGROUND

One vibrant, central space buzzing with tools, tech, and opportunity. No endless hallways or scattered ballrooms.

VIP PERKS, VRNATION STYLE

From premium seating to private dinners, our VIP experience puts you closer to the innovators shaping the future of STR.

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NEW FOR 2026 - MEMBER ONLY VIP PACKAGE

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VIP Experience – $849

Step into the inner circle with one of only 15 VIP passes available for the 2026 VRNation Conference. This is your chance to elevate your conference experience from great to unforgettable.

Your VIP perks include:

  • Front-row access to every keynote and breakout session
  • Private VIP Lounge stocked with refreshments, networking space, and a quiet recharge zone
  • An exclusive dinner with VRNation’s Board of Directors; connect directly with the leaders shaping our industry
  • Fast-track check-in so you skip the lines and dive right in
  • Premium swag package curated just for VIPs
  • Concierge support to make sure your schedule, sessions, and connections run smoothly
  • A distinctive VIP badge and lanyard to showcase your status all week

Only 15 passes available. When they’re gone, they’re gone.

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who is attending

With VRNation's evolution from a regional association to a national powerhouse, our audience is more diverse and dynamic than ever. Expect to connect with industry leaders, innovative entrepreneurs, tech enthusiasts passionate about integrating technology into vacation rentals, and young professionals representing the future of the industry.

PROFESSIONAL SHORT-TERM RENTAL MANAGERS
PROFESSIONAL SHORT-TERM RENTAL HOSTS & OWNERS

SHORT-TERM RENTAL SERVICE PROVIDERS
VRNATION 2026 CONFERENCE - ATTENDEE FAQ'S
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SPONSORS & EXHIBITORS

Unlock unparalleled opportunities to connect with top industry professionals eager for innovative solutions and partnerships.

  • Captive Audience: Showcase your products to a targeted group of vacation rental leaders and decision-makers actively seeking bold, impactful solutions.
  • Interactive Booths: Step into our tech-forward exhibition space designed for interaction and engagement. Demonstrate your product’s unique value with live, hands-on demonstrations that make an impression.
  • Brand Exposure: Amplify your brand’s visibility among an engaged, forward-thinking audience. Whether through product showcases, partnerships, or networking, gain the exposure that drives connections and growth.

Don't miss the chance to be part of the VRNation experience – a place where industry innovation thrives!

VRNATION 2026 CONFERENCE - VENDORS/SPONSORS FAQ'S
VRNATION 2026 CONFERENCE - SPONSORSHIP PROSPECTUS
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